Britain s Harry Potter movie tour has generated more than $1 billion of revenue since it opened 12 years ago according to its latest financial statements which show that sales doubled to a record $184.4 million (£149.1 million) in 2022 as the end of pandemic restrictions cast a powerful spell on the attraction.
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Warner Bros. Discovery has revealed that it spent more than $114.9 million (£92.9 million) on its latest attraction themed to the boy wizard Harry Potter.
Great locations, experienced crews and juicy incentives have made UK studios increasingly attractive. But with budgets falling, could the bubble be about to burst?