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How to Decode Confusing Beauty Product Labels (and Other Common Misconceptions) 3 Shares
Public knowledge surrounding ingredients and skin care overall has vastly improved in recent years, and yet many of us still find ourselves standing in the aisles of beauty stores squinting at the label on our products trying to decode all of the information in front of us. Fragrance-free, hypoallergenic, clean, no parabens, vegan vs. cruelty-free the list of terminology goes on. Even beauty enthusiasts find themselves perplexed by new lingo like carbon neutral suddenly popping up on bottles, and understandably so. Cosmetics labels aren t regulated by the Food and Drug Administration, meaning that brands can put marketing phrases and words on their packaging without much recourse to what they really mean.
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LOS ANGELES, Dec. 15, 2020 /PRNewswire/
Element Apothec, a purpose-driven, phytocannabinoid-infused clean beauty and wellness brand, today announced the launch of their debut line of self-care products. Crafted from the highest-quality, clean and natural ingredients, each Element Apothec product harnesses the power of broad-spectrum CBD and other phytocannabinoids, including CBN and CBG to create nourishing, soothing and calming formulas. Backed by certifications from ClearForMe, CERT Clean, and the Leaping Bunny Program, consumers can trust that each product is clean, vegan, cruelty-free and free of toxic or harmful substances. Since inception our mission has been to create the best possible products for our customers and the environment, said Davina Kaonohi, CEO of Element Apothec. After working diligently on clean product formulations, responsible ingredient sourcing and third-party certifications, we are thrilled to finally bring to market our first