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Although Vietnam’s e-commerce has recorded remarkable growth in recent years, related businesses are scrambling to improve sustainability due to a lack of suitable regulations.
With the shopping experience combined with entertainment becoming more likely to affect consumer decisions, the attractiveness of e-commerce platforms may depend on how much they innovate.
Amid the resignation of Tiki’s co-founder, Vietnam’s e-commerce landscape faces a challenging period underscored by intense competition, performance challenges, and the pressing need for a strategic overhaul.