The round saw participation from a few family offices including Unmaj Corporation, NB Ventures, Shashwat Nakrani (Cofounder of BharatPe), and Gopal Srinivasan (Chairman, TVS Capital) amongst others.
While engaging with users in the Mena region, 12-10pm is the most effective time as the highest conversion rates are achieved during that time slot, said retention SaaS leader WebEngage in a new report.