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Ad Insertion Platform integrates Zixi for targeted ad delivery
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Ad Insertion Platform Integrates Zixi for Targeted Ad Delivery
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Ad Insertion Platform Integrates Zixi for Targeted Ad Delivery
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Ad Insertion Platform Integrates Zixi For Targeted Ad Delivery
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| 11 December 2020
As it rapidly beefs up its offer, French OTT provider Molotov has extended its relationship with smart video streaming technologies provider Unified Streaming to enable dynamic ad insertion across its VOD content.
The companies first began working together in 2015 when Molotov adopted Unified Streaming’s Origin service. The extension of the relationship will see the addition of its Remix technology, a playlist-based system that allows on-the-fly and targeted editing of video streams, across Molotov’s recently launched Mango brand for documentary and children’s programming.
Remix is designed to allow broadcasters, operators and streaming providers to gain more flexibility in the way they deliver video. By working with playlists, as opposed to video files, they are said to be able to manage streams on the fly, via their own CMS, and make the OTT experience more relevant to the end viewer in a more efficient way. Mango comes pre-loaded with premi