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Philanthropy gets trendy

10:00 AM MYT Giving and helping people in need has never been trendier on social networks than in 2020. Tim Marshall unsplash/AFP Giving and helping people in need has never been trendier on social networks than in 2020. Brands, institutions and celebrities have all appealed to Internet users interest in getting involved. This new language has become a must when it comes to a business point of view. A strategy that has has gained ground in the midst of a crisis and that is not totally disinterested and therefore philanthropic. However, this so-called involvement in causes is crucial for brands to continue to win over Generation Z and it will be seen everywhere 2021.

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