- no? - while wearing that. that s so ridiculous. - you don t think i should be wearing it? - jón gnarr. - jón gnarr. - jón gnarr. - the world s coolest mayor. his campaign began as a joke. - some thought it was a joke, but at least one-third of the reykjavík voters thought differently. [triumphant chords] - jón gnarr is a cab driver turned playwright turned comedian, who, in 2009, successfully ran for mayor of reykjavík. among his platforms was his refusal to form a coalition government with anyone who hadn t seen hbo s the wire. - inspired by a philosophy of nonsense, gnarr promised to get them a polar bear for the city s zoo. - i actually think we need more humor in all aspects of life. [triumphant music] [laughing] - here we go. allow me. so, who better to don my viking regalia alongside. - you prefer a shorter axe?