William Hill launches Mr Green brand in Latvia Our aim is to leverage the award-winning brand that Mr Green is in combination with our know-how of growing the business in the Latvian market, said Janis Tregers, CEO of Latvian Operations. Latvia | 12/23/2020 Following the 2019 acquisition of MRG Group and its brands, William Hill continues to expand its foothold in the regulated market of Latvia. I
n addition to continuing to operate 11.lv brand, which is the second biggest operator in the market, now William Hill has also launched
mrgreen.lv under the licence issued by Lotteries and Gambling Supervisory Inspection of Republic of Latvia. With this the group further leverages, among other things, compliance and operational expertise acquired via 11.lv.