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The Shows Must Go On: JIS Miami, Dallas March Market Show Big Attendance Gains

Miami Beach Convention Center. One of the first in-person trade shows of the year, it was also Reed Exhibitions’ initial foray back into the United States since the pandemic changed the events industry’s entire landscape. “It has been a very hard year for all our customers, visitors and our teams, but I’m delighted to say that physical events are back,” said Hugh Jones, global CEO of Reed Exhibitions, in attendance at his first face-to-face event since he joined the company in February 2020. Attendance suggests his feelings were hardly unique. Nearly 3,000 buyers filled a showfloor featuring 170 exhibitors, including BA Gold, Kendra Scott and Meira T Jewelry. Day one of the show had a 38% increase in attendance over the opening day of JIS January 2019 and overall attendance was up 10% from the February 2020 event, one of the last to be held before the pandemic’s effects were fully felt.

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