Meet the Burberry veteran selling an aristocratic lifestyle to the US
For Emilio Foa and his backers, the furniture firm founded by Samantha Cameron s mother Lady Astor has what it takes to win over America
15 March 2021 • 10:00am
Emilio Foa, chief executive of Oka, froze supplier orders when the pandemic struck - but a jump in online sales has let him set his sights higher
Emilio Foa was lured away from his old employer to Oka, the upmarket furniture brand, over a glass of wine.
He had helped to sell Rapha, the cycling label, to two heirs of the Walmart dynasty. During the courtship period with possible suitors, as its finance and operating chief, he also met Investindustrial - the private equity firm founded by Andrea Bonomi, a scion of the famous Italian industrial family.