Kotex SA s newest campaign is not relatable, tweeps say
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KOTEX SA s newest campaign dubbed #changethetune has the Twitter streets talking, with many arguing it is not relatable.
The menstrual hygiene brand recently partnered with television personality Boity Thulo, in hopes to start conversations, raise awareness, and bust period stereotypes.
âWe are changing the tune about periods and getting women to celebrate their periods. They are a symbol of our strength and our power,â Boity said. Together weâre changing Labantwana Ama Uber into Labantwana Abo She Can, creating social change through music. Period or not, she can, the brand said.