Picture this: a generic email hits your inbox and without so much as a second glance, you’ve deleted it. It’s the sort of reflex that gives marketing managers nightmares, but it’s a daily occurrence for many of us. Typical email open rates sit around 18-21% but, with the right approach to your audience, it can be up to 43%.
New data shows Australian retailer revenue is on track to drop 11.99% compared to last year as leading global financial platform Airwallex announces a summit of leading retail experts to arm business leaders for a difficult peak sales season. The new 'Your Passport to Beyond Black Friday' summit next Thursday will look at the impact of recent consumer spending trends and discuss ideas and solutions to the challenges retailers expect during the upcoming peak sales season. The speaker line up includes e-commerce expert and former Head of Marketing at Uber and Chief Marketing Officer (CMO) at Ryderwear, Mal Chia, Co-Founder and CMO of iconic global skincare brand Frank Body, Jess Hatzis, Director of Customer Experience and Omni Channel at Threebyone Denim (owner of Neuw Denim, Rolla's Jeans and Abrand Jeans), Rachel Tigel, and Co-Founder of Aussie swimwear success story Kulani Kinis, Alex Babich. Airwallex Australia and New Zealand Managing Director, Luke Latham, said the s