our cover story. reporter: from robots to cars that park themselves, everybody is coming up with new ideas to entice boomers. we re not the first generation to get old. but we re the first generation to have greater expectations that old age could be better. reporter: later in our sunday morning cover story, how a suit called agnes might help design new products for aging baby boomers. mason: it all adds up is the story from martha teichner all about ad campaign mascots with legions of loyal fans. a talking gecko why? i ll tell you why. because people trust advertising icons. reporter: and they remember them. are any of your favorites in this little gathering? you ve got this narcotic of nostalgia. anything that you grew up with, there s a soft place in your heart for it. reporter: which is why nearly 50 years after his original television career ended, even speedy alka seltzer is back. advertising icons, ahead this sunday morning. mason: a number of sel
well that s precisely the pitch advertisers are making to the baby boomer generation. as rita braver will report in our cover story. reporter: from robots to cars that park themselves, everybody is coming up with new ideas to entice boomers. we re not the first generation to get old. but we re the first generation to have greater expectations that old age could be better. reporter: later in our sunday morning cover story, how a suit called agnes might help design new products for aging baby boomers. mason: it all adds up is the story from martha teichner all about ad campaign mascots with legions of loyal fans. a talking gecko why? i ll tell you why. because people trust advertising icons. reporter: and they remember them. are any of your favorites in this little gathering? you ve got this narcotic of nostalgia. anything that you grew up with, there s a soft place in your heart for it. reporter: which is why nearly 50 years after his original television ca
reporter: it was the wedding everyone was watching. but only a select few actually got to see. this wedding turned out to be exactly what the clintons said it would be: a private family wedding for family and friends of chelsi and marc. reporter: the clinton- mezvinsky wedding, something old,ing in something new, something verified, some things completely untrue later on sunday morning. osgood: although the father of the bride answers to the honorary title mr. president, it is barack obama who holds the position now and bears its responsibilities. this week he took stock with our colleague harry smith of the early show. hello, detroit! reporter: after 18 months in office, president barack obama knows that many americans are not happy with his job performance. but what grade would the president give himself? do you feel sometimes like your administration is not given the credit it deserves? yes. reporter: a conversation with the president later on sunday mornin
reporter: it was the wedding everyone was watching. but only a select few actually got to see. this wedding turned out to be exactly what the clintons said it would be: a private family wedding for family and friends of chelsi and marc. reporter: the clinton- mezvinsky wedding, something old,ing in something new, something verified, some things completely untrue later on sunday morning. osgood: although the father of the bride answers to the honorary title mr. president, it is barack obama who holds the position now and bears its responsibilities. this week he took stock with our colleague harry smith of the early show. hello, detroit! reporter: after 18 months in office, president barack obama knows that many americans are not happy with his job performance. but what grade would the president give himself? do you feel sometimes like your administration is not given the credit it deserves? yes. reporter: a conversation with the president later on sunday mornin