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Generative AI and sustainability are driving investment in the tourism technology segment, Plug and Play experts tell attendees at ATM 2023

Advances in artificial intelligence are facilitating trip planning for travellers, as well as the automation of refunds, back-office processes and content creation

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GenAI, ESG driving investment in travel tech, say experts

Generative artificial intelligence (AI) and environmental, social and governance (ESG) activities are attracting the highest levels of investment in travel technology at present, according to innovation specialist Plug and Play.

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