GITAM (Deemed to be) University, in association with Startup India, Northeastern University Center for Emerging Markets (NUCEM), Boston and Northeastern University Center for Entrepreneurship Education (NUCEE), Boston, has launched the coveted SmartIDEAthon 2022 Challenge with over 1000+ student teams from across 27 states pitching start-up ideas that could help build sustainable and resilient communities through social innovation.