Spotify launches in South Korea 2nd February 2021
Seoul, South Korea (Antara/Business Wire)- Today Spotify (NYSE: SPOT) launches its service in South Korea, giving Korean listeners access to over 60 million tracks and over 4 billion playlists from around the world. As the world’s most popular audio streaming subscription service, Spotify offers an effortlessly simple interface, an innovative technology framework, everyday new music discovery and algorithmic recommendations personalized to each listener’s music taste. This launch brings Spotify’s total number of markets to 93.
As the sixth-largest music market in the world , South Korea is a critical next step in Spotify’s global expansion journey. Not only is South Korea among the most digitally inclusive markets in the world, but it is also widely recognized as a cultural and music epicenter, in part due to the global phenomena K-Pop. Since Spotify debuted its first K-Pop playlist in 2014, the share of K-Pop list
Music Business Worldwide
February 2, 2021
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Spotify has officially launched its service in South Korea, which the company claims “is a critical next step” in its global expansion plans.
The service is available to download for Premium Individual and Duo plans only, according to Spotify, which obviously means no ad-supported Free tier.
New listeners can try out Spotify Premium for seven days free on their mobile phone with no credit card information. Alternatively they can sign up for a three month free trial, if they volunteer their credit card information and subscribe before the end of June 2021.
The launch in the South Korea, the world’s sixth-largest music market according to the IFPI, brings Spotify’s total number of active markets to 93.