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May 07, 2021
On Saturday, May 8, the Korean Brand Research Institute revealed the brand reputation rankings of K-pop boy groups for the month of May 2021. Some of the biggest K-pop acts including BTS, NCT, and SEVENTEEN made it to the list. Keep on reading to know what their rankings are for this month.
(Photo : Official SNS)
What are Brand Reputation Rankings?
Brand reputation rankings are determined through an analysis of various aspects such as consumer participation, community awareness, communication, and media coverage indexes.
The rankings show the positive and negative influence and the communication volume of a boy group, as well as the interest of the media and customer in them.
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Apr 23, 2021
On Saturday, Apr. 24, The Korean Brand Research Institute released their brand reputation rankings for Korean singers for the month of Apr. 2021. Want to see if your favorite K-pop artists made the top rankings? Then keep on reading!
What are the Brand Reputation Rankings?
The brand reputation ranking is an index formed via big data brand analysis. The index helps unearth the consumers online habits and what affects brand consumption. The brand reputation index helps measure the positive and negative influence of a singer, the media s interest in them, the consumers interest in them, and the singer s communication volume.
The Korean Brand Research Institute released their girl group brand reputation rankings for the month of Apr. 2021. From Brave Girls to BLACKPINK, keep on reading to see which girl groups are the most popular for the month.
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Mar 14, 2021
On Sunday, Mar. 14, The Korea Brand Research Institute released their girl group brand reputation rankings for Mar. 2021. Keep on reading to see who made the top 50 rankings.
What are the Brand Reputation Rankings?
The brand reputation rankings is an index created through big data analysis that finds the consumers online habits and what influences brand consumption. The girl group brand reputation index can measure both the positive and negative influence of girl groups, media interest, consumer interest, and communication volume.
For this month s girl group brand reputation rankings, the Korean Brand Research Institute analyzed 3,383,629 pieces of big data from Feb. 14 to Mar. 14. They then divide their research into the participation index, media index, communication index, and community index. Compared to the available38,283,504 pieces of big data
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Mar 12, 2021
On Saturday, Mar. 13, The Korean Brand Research Institute released their boy group brand reputation rankings for the month of Mar. 2021. Keep on reading to see who made the top rankings.
What are the Brand Reputation Rankings?
The brand reputation rankings are an index created through brand analysis to find consumers online habits and how they impact brand consumption. Analyzing a boy group s brand reputation ranking can measure the positive influence of a boy group, the media s interest in the group, the customer s interest in the group, and the group s communication volume.
To determine a group s brand reputation index, the Korean Brand Research Institute determines the group s participation index, media index, communication index, and community index by analyzing 42,275,234 pieces of big data from Feb. 13 to Mar. 13. Compared to the available 52,820,091 pieces of big data in Feb. 2021, it decreased by 19.96%