Interest in learning Korean has spiked since the launch of hit Netflix show "Squid Game", tutoring services reported, underscoring a growing global obsession with South Korean culture from entertainment to beauty products.
South Korea has established itself as a global entertainment hub with its vibrant pop-culture, including the seven-member boy band BTS and movies such as Oscar winners Parasite, and Minari
SEOUL - Interest in learning Korean has spiked since the launch of hit Netflix show Squid Game, tutoring services reported, underscoring a growing global obsession with South Korean culture from entertainment to beauty products. Language learning app Duolingo said the nine-part thriller, in which cash-strapped contestants play deadly childhood games in a bid to win 45.6 billion won (S$51.6 million),.
South Korea has long been known for its manufacturing prowess, but the Netflix hit Squid Game is taking the country’s cultural clout to another level that augurs well for a new driver of economic growth.
While Korean pop acts and TV dramas have been scoring hits overseas for years, only a handful boy band BTS, for example have managed to win many fans outside of Asia. Squid Game, set to become the most-watched show worldwide on Netflix, is changing all that.
Building on the success of last year’s Oscar-winning film Parasite, the new Netflix show about indebted people fighting in