Article - How Generative AI is Impacting Revenue Management for Hotels - Generative artificial intelligence has been a constant headline-maker in the travel tech world through the past year. So, it s no surprise many industry experts believe the technology has the power to change processes on the whole, including in how hotels strategize - and maximize - their opportunities to drive revenue.
The Global Revenue Forum is pleased to announce a partnership with Sommet Education to provide enhanced learning programs and educational opportunities at its upcoming events in London, Milan, Stockholm and Lisbon.
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The Global Revenue Forum announced Greg Land, Global Segment Leader – Accommodation, Lodging, Casino & Cruise for Amazon Web Services, as the event ‘s opening and keynote speaker. Land will address more than 1,000 attendees across Europe, and more than 300 live in London, on Resilience and Innovation in hospitality in the year ahead.
Hoteliers have a lot on their plates when it comes to technology. Sorting hype from reality in generative artificial intelligence is just one challenge on a list that includes addressing technical debt, optimizing revenue and incorporating data science.