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Less is more? Consumers have fewer choices as brands prune their offerings

KANSAS CITY (AP) How much choice is too much?Apparently for Coca-Cola, it's about 400 different types of drinks.That's why the bevera

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Consumers have fewer choices as brands prune their offerings to focus on bestsellers

Plenty of retailers and suppliers are reducing the variety of their offerings to focus instead on what they think will sell best.

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Less is more? Consumers have fewer choices as brands prune their offerings to focus on best sellers

Less is more? Consumers have fewer choices as brands prune their offerings to focus on best sellers
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Coca-Cola, Kohl's among companies paring shopping choices | Money

Plenty of retailers and suppliers are reducing the variety of their offerings to focus instead on what they think will sell best. Stew Leonard’s, a supermarket chain, now has 24 cereal flavors or types, down from 49 in 2019. Coca-Cola has discontinued half its drink brands to 200. Many businesses have decided less is better, justifying their limited selection by asserting shoppers don’t want so much choice. It’s also more profitable for companies because they’re not carrying over as many leftovers that need to be discounted.

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Less is more? Consumers have fewer choices as brands prune their offerings

KANSAS CITY (AP) How much choice is too much?Apparently for Coca-Cola, it's about 400 different types of drinks.That's why the bevera

Little fallsNew jerseyUnited statesTennesseeNew yorkKansasConnecticutTom kingsburyBob friedlandMark lepperEric otooleKimberly ribeiroPaco underhillSheena lyengarDavid berlinerToddj vasos