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Article - Data-Driven Marketing Strategy for Hospitality: Best Practices & Tools - Just like marketing specialists, industry leaders and executives must understand data-driven marketing in order to reap its benefits. Heres a breakdown of the trends that are shaping this practice and some tools and tips for getting the most out of the current data tsumani that the digital world is experiencing.
Today, in the best marketing teams, nothing is improvised. Data is the most valuable asset for these teams, and decisions, strategies, and campaigns are based on it. Marketers in the hospitality industry have embraced this trend, but the data and skills to use it wisely are still lacking in many teams and companies in the sector.