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Class-action lawsuit filed against shampoo brand Tresemmé claims keratin products cause hair loss

Class-action lawsuit filed against shampoo brand Tresemmé claims keratin products cause hair loss By Stephanie Weaver FILE - This photo shows hair on a brush LOS ANGELES - A nationwide class-action lawsuit was filed against beauty conglomerate Unilever in November claiming that some of its Tresemmé products were allegedly causing hair loss. Plaintiff purchased the Products because of Unilever’s uniform false representation that the Products would smooth her hair and coat it with Keratin, a protein found naturally in hair, the lawsuit read. The Products contain an ingredient or combination of ingredients that causes significant hair loss and/or scalp irritation upon proper application.

Did Consumers Sue Over Alleged Hair Loss Ingredient in TRESemmé Shampoo?

Origin In December 2020, we received multiple inquiries from Snopes readers asking us to examine the accuracy of reports and social media posts that claimed users of two variants of TRESemmé shampoo had filed a class-action lawsuit against the manufacturer, Unilever, over the alleged inclusion of an ingredient that causes hair loss. On Dec. 3, Facebook user Shevelle Finney recounted her alleged experience of hair loss in a post that was shared more than 250,000 times. She wrote: …I have very long thick curly hair that is now half the thickness it was this time last year. It has been falling out by the brush full and in the shower. I just chalked it up to the stress. I’ve used Tresemme shampoo for years it’s the only thing that tames my hair. Well guess what… I got a phone call from my mother tonight telling me to stop using it. She just got an email about a new class action lawsuit against Tresemme shampoo for having ingredients in it that make your hair fall out. 

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