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Can Facebook's $1bln gamble help it regain lost cool?

July 24, 2021 Paris: Like internet personalities the world over, Kenyan TikTok comedian Mark Mwas was intrigued when Facebook announced a $1 billion plan to pay content creators like him. But the 25-year-old, whose following surged past 160,000 as entertainment-starved Kenyans flocked to the app during the pandemic, is sceptical that fans would follow him to the older social network. In our market, Facebook is kinda old-fashioned, said Mwas, who posts skits about campus life in a mixture of Swahili, English, and Sheng slang. Like, Mom is on Facebook and doesn´t know what TikTok is, he told AFP in an email. My content is suited for the millennials, who prefer other platforms.

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Can Facebook's $1 bn gamble help it regain lost cool?

Can Facebook s $1 bn gamble help it regain lost cool? Published On TikTok has largely replaced Facebook as the driver of international social media crazes PARIS (AFP) - Like internet personalities the world over, Kenyan TikTok comedian Mark Mwas was intrigued when Facebook announced a $1 billion plan to pay content creators like him. But the 25-year-old, whose following surged past 160,000 as entertainment-starved Kenyans flocked to the app during the pandemic, is sceptical that fans would follow him to the older social network. In our market, Facebook is kinda old-fashioned, said Mwas, who posts skits about campus life in a mixture of Swahili, English, and Sheng slang.

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Can Facebook's $1 billion gamble help it regain lost cool?

This file photo shows a Facebook App logo displayed on a smartphone in Los Angeles, March 1, 2021. (Chris Delmas/AFP) PARIS, France (AFP) Like internet personalities the world over, Kenyan TikTok comedian Mark Mwas was intrigued when Facebook announced a $1 billion plan to pay content creators like him. But the 25-year-old, whose following surged past 160,000 as entertainment-starved Kenyans flocked to the app during the pandemic, is skeptical that fans would follow him to the older social network. “In our market, Facebook is kinda old-fashioned,” said Mwas, who posts skits about campus life in a mixture of Swahili, English, and Sheng slang.

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Can Facebook's $1 bil gamble help it regain lost cool?

Can Facebook's $1 bil gamble help it regain lost cool?
japantoday.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from japantoday.com Daily Mail and Mail on Sunday newspapers.

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Can Facebook's USD1B gamble help it regain lost cool? | Borneo Bulletin Online

Can Facebook's USD1B gamble help it regain lost cool? | Borneo Bulletin Online
borneobulletin.com.bn - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from borneobulletin.com.bn Daily Mail and Mail on Sunday newspapers.

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