Irish Judges invited to Join Effie Global Best of the Best Jury
May 28, 2021
With the countdown to the final deadline for entry to Effies Ireland Awards 2021 on June 18, IAPI has announced that 12 Irish marketers and agency leaders have been invited to judge the inagural Effie Global Best of the Best this July.
The aim of the Global Best is to “unify the worldwide marketing and commercial creativity community around the power of effective marketing.” The awards are open to winners in all 2019 and 2020 Gold and Grand Effie and they will compete for the first-ever Global Grand Effie in their respective categories. The Global Grand Effie winners will then move on to the final round of judging to compete for the first-ever Iridium Effie, the single most effective marketing effort worldwide.
Despite a consensus that advertisers need to work harder to reach minority communities, “minority media” owners report that interest remains low. So why is progress in this area so slow?
Sunrise Radio has hired Bala Iyer as Business Development Director.
Bala is a senior advertising, media and marketing professional who brings over 20 years of experience to the Sunrise Team.
Tony Lit MBE, MD Sunrise Radio commented: “Bala will be a real asset to my already strong team and he is well placed to help us achieve our future goals.”
Kay McCarthy, National Sales & Marketing Director said: “I’ve always admired Bala’s work and I’m looking forward to working with him, towards increasing our client base.”
“I can’t wait to join Sunrise, it will be an honour to work with Tony and his cracking creative and sales team. It’s a really exciting time to be part of radio as it sees a surge in popularity and effectiveness,” said Bala Iyer.
Colin Gordon Kicks of MIIâs Marketing Breakfast Series as MCCP Renews Sponsorship
January 22, 2021
The 2021 Marketing Breakfast series, which is organised by the Marketing Institute of Ireland (MII), kicks off again next Wednesday, January 27 when Colin Gordon, the founder of Engage Consulting and author of âMarketing is in Troubleâ will be the speaker.
Once again, MCCP will sponsor the popular series with eight events planned in total for 2021.
âWe are delighted to announce that MCCP will again partner with us in this high profile event series for 2021. MCCPâs in-depth industry knowledge and client work with brands makes them an ideal sponsor of the breakfast series,â says David Field, chief executive of the Marketing Institute.