Boosting the tourism industry in the Middle East
DUBAI, December 10, 2020 Governments across the GCC and Egypt must undertake a multi-step journey to systematically strengthen their tourism offerings and take advantage of the long-term opportunity the sector represents once the region emerges from the current disruption, according to a new insight entitled Destination Middle East by the Ideation Center, the leading think tank for Strategy& Middle East, part of the PwC network. The GCC and Egypt understand tourism’s important role in economic diversification, growth, and job creation. In recent years, they have focused on enhancing their tourism infrastructure and offerings, and marketing their destinations far and wide. However, performance has often not matched ambition. With the exception of Bahrain and the UAE, which attract large numbers of visitors, these countries do not receive as many tourists as they could. The numbers were further reduced by the Covid-19 pandemi
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