The fitness brand is reinventing itself after suffering PR slip-ups, a leadership shakeup and declining revenues. Branding and PR leaders say it just might work.
Adidas is facing a new class-action lawsuit for allegedly failing to mitigate the financial risks of its partnership with Ye – despite internal concerns since at least 2018.
Adidas is facing a new class-action lawsuit for allegedly failing to mitigate the financial risks of its partnership with Ye – despite internal concerns since at least 2018.