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Covid-19 has brought more than its fair share of woes. Not least has been its deleterious effect on the environment. How? Well, it’s sent consumption of fizzy drinks from single-use cans and plastic bottles through the roof. And it’s derailed plans for the UK’s biggest-ever initiative to ensure drinks packaging is recycled, the deposit return scheme.
In short, it’s been a disaster for the Earth’s oceans – where the amount of plastic waste is expected to triple in the next 20 years, according to a paper published last July in the journal Science.
In 2020, shoppers took home 561.7 million more single-use cans of cola, lemonade, fruit carbonates and mixers than they did in 2019, bringing total sales to 2.9 billion cans. More than 710.4 million plastic pop bottles were taken home, a rise of 102.6 million [Kantar 52 w/e 27 December 2020].
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This feature is part of our
Britain’s Biggest Brands special, you can see the top 100 brands here.
What goes up must come down. Or must it? After a record-breaking year that saw brands grow ahead of own label for the first time in six years [NielsenIQ 52 w/e 26 December 2020], brands are looking to defy the laws of gravity and keep flying high on the wings of Covid-19 success.
They’ll have their work cut out. Seventy-six of this year’s top 100 brands added value in 2020, with 47 posting double-digit growth. A huge achievement, but one that makes for tough comparatives.
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20th January 2021
Suntory Beverage & Food GB&I (SBF GB&I) has launched its category vision for 2021, which outlines how retailers who take advantage of latest trends and cater for key purchasing occasions can grab their share of a more than £1bn sales opportunity over the next five years.
This means a potential £8,992 in soft drink sales could be unlocked by the UKâs 46,388 convenience, symbol, and independent stores.
SBF GB&Iâs category vision breaks down the soft drink category into four consumer need states. Each of these is based on insights and trends that highlight the headroom for growth and relies on three simple focuses. To increase relevance and expand consumption occasions requires the right pack, in the right place, for the right occasion.
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