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A state director about to leave office wants to cancel a lucrative marketing contract for Hawaiʻi's tourism sector. The move would restart the process to find an organization to handle the state's branding for the U.S. market for the third time in a year. HPR's Casey Harlow has more.
U.S. arrivals continue to make up a majority of visitors coming to the islands. However, there is still no word on which agency will take charge of the lucrative domestic marketing contract.
The initiative is part of the HTA’s effort to improve tourism management throughout the state. Educational videos and safety messages will be shown online, on airlines, at local airports and in hotels.