Luxury catamaran manufacturer Sunreef Yachts has this week announced its plans to donate a custom-engineered electric safari car to the Maasai Wilderness Conservation Trust (MWCT), a gesture it hopes will help protect the biodiversity and wellness of the Maasai community while aiding in sustainable travel efforts.
The East African organisation works to protect the ecosystems and biodiversity of Kenya through conservation efforts that benefit wildlife, wilderness, and local Maasai communities, as well as directly fostering a sense of responsible tourism through eco-friendly camps and lodges, including Campi Ya Kanzi and Chyulu Wilderness Camp, both of which host sustainability-minded travellers who hope to experience the East African wilderness in a responsible manner.