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by Mike Usinger on February 27th, 2021 at 2:50 PM 1 of 3 2 of 3
Here’s something cool to think about: imagine your grea- great grandparents had been there to chip in seed money for the likes of Johannes “Jacob” Beam, Jasper Newton “Jack” Daniel, and Julian “Pappy” Van Winkle. If only some had invented the Internet, crowd-funding, and horse-powered iPhones, your family today would be a part of North American whisky history.
Luckily, for every opportunity lost, another one eventually comes around.
No one would have been disappointed to see the North Shore’s Sons of Vancouver distillery continue to focus on their perpetually award-winning Amaretto, or Tiki-tastic Coconut Liqueur and Blue Curaçao.
LOUISVILLE, Ky. (WDRB) Pappy Van Winkle wasnât always the most sought-after bourbon in the world.
In fact, the Van Winkle family would have faded from the distilling business altogether were it not for third-generation proprietor Julian Van Winkle IIIâs toiling in the 1980s and 1990s to revive his grandfatherâs legacy.
âThe thing you learn is that Julian inherited this failing business essentially in 1981, when his father died, and for 15 or 16 years he couldnât get anybody to buy this stuff,â said author and ESPN senior writer Wright Thompson.
âPAPPYLAND: A Story of Family, Fine Bourbon, and the Things That Lastâ,â details the history of Louisville s Van Winkle family in the bourbon distilling business.