TVDRAMA
Russian Classics Reinvented
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Period dramas and film versions of classic novels have long been hallmarks of Russia Television and Radio’s catalog, and the genres remain in high demand globally, according to Julia Matyash, director of Sovtelexport.
“Period drama maintains its position as one of the leading genres on the international market,” Matyash says. “Last year, it had the most success.”
The epic historical production
Ekaterina, including seasons one and two and the long-awaited continuation of the saga,
Ekaterina. Pretenders, has been a best-seller, she adds. The series has been broadcast in 104 countries.
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Sophia was licensed by Señal Colombia, while
TVEUROPE
WorldScreenings: Russia Television and Radio/Sovtelexport
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Sovtelexport has been representing Russia’s largest media company, Russia Television and Radio, in the international content distribution market for over 20 years. “Major industry players trust our vast experience in the field and impeccable reputation,” says Julia Matyash, director of Sovtelexport. “Our wide multi-genre catalog filled with high-quality content allows us to know what project to offer to every single one of our numerous partners in order to meet their needs.”
Despite what was a challenging year for the media industry, Sovtelexport managed to increase its sales rate in 2020 by 87 percent. It did so through a combination of optimizing its distribution strategy for the online markets and bolstering its promotional activities.
In the Russia Television and Radio/Sovtelexport highlight The Optimists: Caribbean Season, a passionate love story unfolds during the Cuban Missile Crisis, with elements of spy drama, action and humor.
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