From needlepoint to skincare, blogger and PR pro Nan Philip is one of Lilse McKenna s favorite follows. Nan is a client, so it is no surprise that our tastes are very much aligned. I inevitably purchase something from every single one of her blog posts. I cannot explain this phenomenon. I guess we are just on the same wavelength! Nathalie Kirby Associate Editor of Content Strategy Nathalie is the Associate Editor of Content Strategy at House Beautiful where she covers everything from home decor to the latest news. This content is created and maintained by a third party, and imported onto this page to help users provide their email addresses. You may be able to find more information about this and similar content at piano.io
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Many industries were negatively impacted by the pandemic in 2020, but one industry that continues to grow is the influencer marketing industry. The influencer marketing model typically involves agreements between companies and influencers, where the influencer creates content promoting companies’ products for posts on social media and blog sites. Influencers have often built their brands, social media accounts, and blog sites under their own names, and companies want access to the loyal consumer fan base drawn to those names. However, as disputes shared on Instagram this year illustrate, it is not always clear as to which party owns the brand, social media accounts, or products bearing the influencer’s name. Moving into the New Year, both companies and influencers can learn lessons on clarity in IP and social media agreements when engaging in influencer marketing.