Following the launch of the annual Australian Lamb summer ad, The Lost Country of the Pacific, Aussie Lamb is back to remind the world why Australia, and its delicious lamb, should not be forgotten, in a new international billboard campaign 'Letters to Leaders', developed by The Monkeys, part of Acc
Australian Lamb is back with it's annual summer campaign released in Australia via a new TVC, developed by The Monkeys, part of Accenture Interactive, that celebrates Australia reuniting with the rest of the world after years of isolation.
Australian Lamb is back with the annual summer campaign, in a new TVC, developed by The Monkeys, part of Accenture Interactive, that celebrates Australia reuniting with the rest of the world after years of isolation.
Aussie lamb hopes to get past the meat and greet with The Monkeys' campaign recipe mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.
MLA summer campaign Part 2: Feuding political leaders share chops
January 21, 2021 9:39
After months of bickering about borders and COVID-19 regulations, Meat and Livestock Australia (MLA) is hoping the humble lamb chop will reunite state premiers in a very intimate way.
Positioned in city CBDs and regional centres close to state borders, out-of-home billboards parodying the famous Berlin Wall mural ‘My God, Help Me to Survive This Deadly Love’ – otherwise known as ‘Fraternal Kiss’ – depict Australia’s political leaders simultaneously taking a bite of some lamb.
NSW Premier Gladys Berejiklian and QLD Premier Annastacia Palaszczuk
The activations continue the narrative set by MLA’s annual summer lamb ad this year, which took inspiration from the hard border closures states have put in place against one another to protect constituents from COVID-19 outbreaks. The film depicts Australians breaking down the walls that separate the states and reuniting with a lamb b