Al Drago/Bloomberg
PEOPLE UNDERESTIMATE AMOUNT OF SUPPORT FOR VACCINES AND MASK MANDATES, BOOTH FINDS: Businesses are underestimating the public s desire for stricter public health measures, according to a new study from the University of Chicago Booth School of Business that suggests that more restrictions may actually boost a company s bottom line.
In an experiment conducted by behavioral marketing professionals Oleg Urminsky and Abigail Bergman, 77 percent of participants surveyed said they d prefer to go to a hospital that required employee vaccinations over one that only recommended them. However, participants also underestimated how many people had the same preference, estimating that only 64 percent of the public would choose a hospital that requires employees vaccinations.