them. what i ll tend to do is right down every option how i can hire or in certain cases fire this person and what s the best way of going about it. we now have the top tips you need to know to help grow your business. let s introduce our panel. ben parr is the founder of octane ai, a platform to help stores with messenger marketing. jonathan lipton started a number of companies or help start them, now is the co-founder or ceo of a private digital platform for investors and philanthropists. good to see you. ben, you are responsible for those messages coming to me when i have abandoned my cart. encouraging me to buy things at e-commerce stores. nice job. you re very welcome. you ve gotten me to buy a lot of stuff or people i know to buy a lot of stuff. what s a tip you have for a growing company. automate your marketing and sales. one. most important sales about growing a business is scaling.
hard for me and my family, especially my grandmother and grandfather. reporter: as many as a dozen family members attended the sentencing, some choking back sobs. erica s sister kim is raising that little girl joe maez spared during the rampage. outside of the courthouse, kim talked about her sister. reporter: remember her every day. i have her 4-year-old daughter and i see her every morning and every second of my life. i see her and i am reminded of her. i see her today. i think of her every day, you know, i have my moments, you know, i try to be strong, you know, and it s comes down to certain times, you know. and that is life. reporter: as for the boy his? i wish they would have had a better chance or a longer life to live. they didn t live to their full potentials but did a lot at a young age, you know? and they had a lot to give to this world. reporter: prosecutor charles cobbel to the family after the hearing the 45-year sentence means that joe m earthquake z