John D. Pomfret, Key Figure in Revamping The Times, Dies at 93
As a senior executive in the 1970s, he was part of a management team that expanded the paper’s format, boosted advertising and ushered in computer technology.
John D. Pomfret, right, general manager of The Times, recognized a questioner in the audience during a sales conference at the newspaper’s headquarters in Manhattan in 1979. Next to him was William Shuck, a Times advertising executive.Credit.David Chalk
March 2, 2021
John D. Pomfret, who as a New York Times executive was instrumental in a watershed effort in the mid-1970s to modernize the newspaper’s format, boost its advertising revenue and improve its productivity with the introduction of computer technology, died on Feb. 24 at his home in Seattle. He was 93.