SunStar Facebook study: People wanting convenience, new shopping experiences
EMERGING TRENDS. In a recent study by Facebook titled Emerging Trends Research, around 95 percent of Filipinos surveyed are actively looking for ways to simplify their lives. Of this number, around 93 percent would pay for products or services that save them time. (Photo by Agefis on Unsplash.com)
CONNECTION. John Rubio, Facebook Philippines country director, said more and more of those people that they have surveyed are wanting to interact with shops, brands, and companies digitally online. (Contributed photo)
SOUTHEAST ASIAN TREND. The recent changes in the behavior of consumers and businesses going digital have led to the rise of live shopping. (Contributed photo)
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