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Indonesia steps up creative economy drive
published : 1 Feb 2021 at 12:30
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The United Nations has declared this year the International Year of Creative Economy for Sustainable Development. Indonesia, having sponsored the proposal and proposed the theme of Inclusively Creative: A Global Recovery , will lead the initiative to promote the creative economy, which is expected to become a new driver or prosperity.
The creative economy is an evolving concept that builds on the interplay between human creativity and ideas, and intellectual property, knowledge and technology. The British author John Howkins coined the phrase in 2001 to describe economic systems n which value is based on knowledge and imaginative qualities offering products and services that embody creative content, technologies, cultural values and market objectives rather than on more traditional resources such as land, labour and capital.