In 1984 Apple launched the Macintosh computer with a TV commercial that aired just once during the Super Bowl. The ad cemented the Super Bowl as the advertiser showcase.
It was on 13 December 1996 that Campaign broke the news that Robert Saville and Stef Calcraft were setting up Mother. Along with two other founders, they built one of the UK’s most admired, independent ad agencies, described as “Disneyland for creatives” in our special feature in the Autumn 2021 issue to mark the 25th anniversary. Here, Calcraft recalls what makes Mother unique.
Arto Hampartsoumian, managing partner and executive chairman of Publicis Groupe China, Christine Ng, chairwoman of BBH Singapore and China and Sid Tuli, managing director of BBH Singapore are part of the board