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How ugly orthopaedic shoe company Birkenstock created a brand worth billions

Birkenstock stumbles on Wall Street as investors find sandal maker s shares too pricey

Birkenstock stumbles on Wall Street as investors find sandal maker s shares too pricey

NEW YORK (AP) Birkenstock stumbled in its stock market debut Wednesday, a day Wall Street traded in its wingtips for sandals.Some traders on the flo

Birkenstock or bust: How a deeply uncool orthopaedic shoe became a modern must-have

Thanks to their functional benefits and a recent summer blockbuster that boasted of their feminist credentials, the Birkenstock has never been more desirable. But, writes Olivia Petter, this remarkable redemption story has been a long time coming

Birkenstock or bust: How a deeply uncool shoe became a modern must-have

FASHION: Thanks to their functional benefits and a recent summer blockbuster that boasted of their feminist credentials, the Birkenstock has never been more desirable. But, writes Olivia Petter, this remarkable redemption story has been a long time coming

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