A Deloitte Canada survey found many business leaders think their green claims are trusted, but most consumers are skeptical they are telling the truth.
While most consumers believe in rewarding companies that accurately deliver on sustainability promises, a new study suggests their trust is lacking in the "green" claims made by brands.
Inflation, interest rates create headwinds for sustainable products leaderpost.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from leaderpost.com Daily Mail and Mail on Sunday newspapers.
Majority of Canadians don t trust product green claims thestar.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thestar.com Daily Mail and Mail on Sunday newspapers.
While most consumers believe in rewarding companies that accurately deliver on sustainability promises, a new study suggests their trust is lacking in the "green" claims made by brands.