UK indie brand Beauty Kitchen is upscaling its circular retail programme ‘Re’ that it says should drive meaningful and non-competitive change in the coming years, and its founder has high hopes of onboarding a plethora of big and small brands.
Skincare and beauty brand Elemis has joined a new collaborative initiative focused on reusable packaging, spearheaded by Scottish SME Beauty Kitchen and backed by firms including Asda and Unilever.
Beauty consumers are more conscious of their purchasing choices now than ever before, yet many beauty brands continue to "greenwash" shoppers by making misleading claims about the sustainability
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