it to #yourbizselfie. thank you so much for joining us. we love hearing from you, so if you want to get in touch, just send an e-mail to yourbusiness@msnbc.com. also, please check out our website. it s msnbc.com/yourbusiness. we ve put up everything from today s show plus a whole lot more for you. and don t forget to connect with us on all of our digital and social media platforms. one last thing, don t forget to check out the podcast. it s called, been there, built that. we are in our third season and you can download it for free from tunin or wherever you get your podcasts. we look forward to seeing you next time. until then, i m jj ramberg. and remember, we make your business our business.
msnbc your business is sponsored by american express. don t do business without it. hi there everyone. i m jj ramberg and welcome to your business. the show dedicated to helping your growing companies. christine hunsaker is one impressive ceo. she had a big idea to use data, k technology to apply it to any business. didn t matter to her what business. that led her to the retail industry. a space that a lot of people aren t clamoring to get into these days. undeterred. she launched a clothing rental company in 2011 and used it as a case study for her bigger
announcer: msnbc, your business is sponsored by american express. don t do business without it. hi there everyone. i m jj ramberg. welcome. we wanted to visit bliek rifle coffee started by two veterans. they ve created a culture that helps their employees adjust to their new life out of military. what did flying f-15s, how does that translate into the civilian world? i didn t know at the time. amanda higgins had no idea
drive a higher conversion rate and higher average order value. i m going to use the spice. i come into the spice store because i saw that cooking class. someone else s spice store knows jj always cooks with cinnamon. once she gets here, i m going to teach her something about cinnamon and try to sell her this rare cinnamon from madagascar. yes. we may not know you always cook with cinnamon but we can help the brand or retailer that you have an affinity for cinnamon or browsing that type of spice online and pass that through to an associate to give that you experience. it s so interesting. digital, brick and mortar, everything is converging. ultimately, it s about each particular customer. in general, i think we experience the world with our phone in our hand today. this convergence of physical and digital is coming over retail like a wave right now. congratulations on your store