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In 2020, the Chinese consumer brand investment and financing market reached the highest level.
There were 245 investment and financing events throughout the year, far exceeding 183 in 2018 and 143 in 2019, according to Chinese data tracker Yingshangwang.
As China’s economy is undergoing a L shape adjustment, the government regards stimulating consumption and expanding domestic demand as an important means to promote economic development. As Chinese consumers become more affluent, they are demanding those brands that truly understand and meet their unique needs.
The market generally believes that the next 5-10 years will be a golden era for local Chinese consumer brands.
The record financing markets for consumer brands in 2020 is due to the relatively low base of 2019 and a rapid rebound from the pandemic.
When did humans begin to explore the territory around them?
1969, Neil Armstrong landed on the Moon for the first time.
2018, February, The SpaceX Falcon Heavy rocket launched into space with Elon Musk s personal Tesla Roadster as its payload.
2020, For the first time, Jiu Mao Jiu Holdings Limited and E Studio partnered up to explore and experiment with the headquarters office space of Jiu Mao Jiu Holdings Limited.
Jiu Mao Jiu , a Chinese restaurant group with chain management as its core, was established in 1995 and has 25 years of experience in F&B industry in China. The key management strategy of Jiu Mao Jiu Holdings Limited is based on having multiple brands and multiple concepts. Apart from the classic “ShanXi noodle restaurant” as a starting point, the Group has also created few different brands to cater to different levels of consumers. So far, Jiu Mao Jiu Holdings Limited operates 5 brands - Nine Mao Nine , Taier, Double Eggs, Song, The Uncle Chef.