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With brands increasingly engaging in social change campaigns, the time has come to ask: is this a viable strategy, and how sceptical should we be of so-called "brand activism"?
AUT Business School Wins Research Translation Awards scoop.co.nz - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from scoop.co.nz Daily Mail and Mail on Sunday newspapers.
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“Therefore shop owners etcetera cannot require people to wear a mask under the current order,” she said. However, a property or business owner could make it a condition of entry into their property if they wanted to, much like construction companies require protective gear before entering a building site, she said.
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Supermarkets say they have no power to enforce mask-wearing in their stores.
Stuff visited Countdown Three Kings, in Auckland, and found it was a mixed bag with staff mask wearing. Staff sorting click and collect orders and selling Lotto tickets weren’t wearing masks, nor was a staff at the deli counter, a person stocking the dairy aisle or a checkout operator.