PARTICIPANTS
-Gemma Hart, VP of communications and community affairs, Danone North America
-Jesse Lewin, senior director, corporate communications, McDonald’s
-Jennifer Livingston, director of communications, Simply Good Foods
-Lori Rubinson, chief integration officer, Lippe Taylor
-Erica Sarakaitis, senior director of communications, General Mills
-Heidi Schauer, VP, communications, public affairs and customer care, Wendy’s
-Wendy Watkins, VP, corporate communications, Hormel Foods
Empty restaurants have been among the most common sights since COVID-19 took hold of the U.S. in early 2020. That reality brought about a plethora of changes in consumer habits when it came to mealtime, many of which will hold past the pandemic.
Listen up, food brands: If you create a highly-flavorful, quality product with a fair price, and there are sustainability benefits as a bonus, you will drive scalable growth.