photographer jesse korman. we were doing different poses and she looked to check her dress or something, she was looking at maybe the light, and i was like, hold on. it looked hopeful. it was such a real emotion that was coming out. next, a friend of aoc s from the restaurant, scott sterrit, and his design team, created a poster with a decidedly revolutionary feel. we needed to represent her authentically in that challenge. and so we started with the united farm workers. the ocasio-cortez brand, they looked like the posters of a leader. and there s a tiny element in her campaign poster, the double exclamation point around her name. the bilinguality that says, i m in both worlds. i m in the span ir-speaking world and the english-speaking world and i m here to represent everybody. early on few in power took ocasio-cortez s campaign seriously. nobody wanted to talk to us.
ocasio-cortez attracted activists, progressives who were itching to fight for something, not just against president trump. alexandria was really the thing that gave me hope back in politics. i had started giving up. i was like, this is too hard, there s too many powerful interests here. people who are fighting back can t really make a difference in our country. we re a very scrappy group running purely on private donation, no corporate money. ocasio-cortez assembled an eclectic team to run her campaign. a former actor, a food blogger. everyone kind of did it because this was something that needed to be done, this was a message that needed to get out there, and alexandria was willing to be that messenger. we thought, no matter what happens, even if we pull crowley one foot to the left, that s been an endeavor worth undertaking. ocasio-cortez wanted her political brand to reflect her message of soerm right arm, so she turned first to her friend,