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Tourism Tasmania unveils image generator TasmanAi via BMF & Orchard

Using real artists instead of AI.

Tourism Tasmania Launches AI Tool That Turns Prompts Into Art, Via BMF And Orchard

Tourism Tasmania has launched an image generator, ‘TasmanAi’, which instead of using artificial intelligence, turns people’s prompts into original art made by local Tasmanians.

BMF unveils next chapter of 'Afterpay where you wouldn't believe'

A tennis-inspired spot.

Aferpay Takes A Swing At The Australian Open In New Spot Celebrating The Fans, Via BMF

Campaign Brief Q&A with BMF's Alex Derwin and Tara Mckenty: "Creativity and innovation are inseparable endeavours. They go hand in hand" – Campaign Brief

Campaign Brief recently sat down with BMF co-executive creative director Alex Derwin and chief innovation officer and co-executive creative director Tara Mckenty to chat about the agency's creative output, its strengths in fostering a playful and inclusive culture and why diversity in perspective is