Bonds launches new Wonderbums product with hypnotic campaign mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.
With the launch of Wonderbums, Bonds is taking on the category with a campaign developed by Special Australia, that subverts the cutesy tropes so common in nappy advertising with a fresh and truthful tone. Because every parent out there knows that deja poo is real.
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