Weather and climate-related stories and high school sports are the leading drivers of out-of-market viewers to local streaming newscasts in 2021 according to data released by Gray Television-backed VUit, a free, ad-supported national streaming service aiming to be the “Netflix of Live, Local, and free.” The platform, which carries more than 200 local station newscasts […]
New end of year data from VUit offers new data on the content that drives streaming audiences to local newscasts and the most successful streaming newscasts on its platform